I'm Joi Hunt — 20+ years in business law, now teaching full time. I help owners structure and market their businesses so they actually grow, and I certify consultants to do that structuring work for clients of their own.
Six weeks to turn what you already know into what you get paid for. You'll learn to form and structure businesses for paying clients — and how to run the consultation that gets you hired.
For the owner who filed the LLC and then got stuck. We build the structure underneath the business and the marketing on top of it — so it can pay you without depending on debt.
Every week gives you the law, the language and the deliverable — so you leave knowing what to file, what to charge for, and exactly what to say when a client is sitting across from you.
Most owners have pieces. An LLC with no customers. Customers with no contracts. Followers with no sales system. We put the pieces together in the order that makes the business make money.
Entity, ownership, bank accounts, records, compliance. Did you create a business, or just file an LLC?
Contracts, liability, IP, asset separation. If something goes wrong tomorrow, what can they take?
Grants, sales and profit first. Debt is a tool you choose — never the thing holding the business up.
Positioning, message, content and offers. Does anybody know your business exists — and why buy from you?
Digital products, recurring revenue, systems and team. Does it make money when you're not working?
I spent 20+ years as a business attorney watching good people lose businesses over things that were fixable on paper. In 2022 I was rebuilding from my own lowest point, and I did it with one imperfect digital product — a grant bundle that came out of a post I almost didn't publish. It funded the entire rebuild.
That's the whole reason I teach the way I do: structure first, protection right behind it, and marketing that actually brings customers. Since then I've keynoted at Harvard and built a community of more than 700,000 entrepreneurs learning to do the same thing — build a business that can pay them.
Tell me which seat you're in and I'll point you to the right room — the certification program, or building your own business out with me.
